White wedding dress has traditionally been linked with innocence and morality in many countries, which is one reason why some brides, particularly in the West, opt to wear white. However, more often than not, you will hear that brides wear white because “it’s tradition.” However, white was not always the only color selected for bridal gowns. In reality, other hues were significantly more commonly picked than white. For many centuries in Western civilizations, bridal gowns came in a variety of hues. This was done for practical reasons as much as anything else. Brides often purchased a wedding gown that could be worn again, or they just wore the nicest garment they had. And white does not lend itself to practicality: it is difficult to keep clean, making it unsuitable for many conditions or repeated use. Many brides choose to wear gowns in colors other than white for their wedding and beyond. So, why do so many modern brides want to wear white? They do so primarily as a result of a trend that began with Queen Victoria’s wedding to Prince Albert in 1840.